Save the Dates - 66th Eagle Summit

Special Speaker: LT COL (Ret) Robert J. Darling USMC
24 Hours Inside the President's Bunker - September 11, 2001
OCT 2 : Welcome Reception
OCT 3 - 4 : Program & Keynote Dinner
Chesterfield, Missouri

From Business Card to Influence Engine

Hey Eagles!

There was a time when your business card said everything it needed to say. You met someone, handed it over, and your first impression was made.

Today, the reality is different: your personal brand is your business card, your handshake, and your reputation—all before you even enter the room.

In fact, according to a 2024 LinkedIn study, 85% of business decision-makers say they are more likely to engage with an individual whose personal brand conveys trust, expertise, and authenticity—even before they meet them in person.

Whether you’re a coach, entrepreneur, speaker, philanthropist, or business owner, your personal brand is no longer optional. It’s the single most important asset you own.

If people don't know you, they can’t do business with you, invite you to speak, or champion your mission. Personal branding is how you control the narrative about who you are and what you stand for.

Seth Godin put it simply:

"A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another."

In today's marketplace, YOU are the brand. Your story. Your expertise. Your values. And we all know that values matter more now that ever!

With AI leading the way in 2025, trust is everything. People are tired of hype and empty promises—they want connection, credibility, and consistency.

A recent study by Edelman Trust Barometer survey found that 71% of consumers say they must trust a person or brand before they will even consider doing business with them.

When your personal brand is strong, people trust you faster. That means shorter sales cycles, more closed deals, greater speaking opportunities, and stronger partnerships.

Products can fail. Companies can be sold. Markets can shift.
But your personal brand, when built intentionally, follows you wherever you go.

Whether you launch a podcast, write a book, start a nonprofit, or scale a new venture, your personal brand acts like an engine, driving opportunity in every direction.

As Jeff Bezos famously said:

"Your brand is what people say about you when you're not in the room."

What do you want people to say about you?

Here’s what building a powerful personal brand can do:
✅ Grow your business faster by turning trust into sales
✅ Sell more books, programs, or services with less resistance
✅ Attract speaking engagements, partnerships, and media opportunities
✅ Build influence inside and outside your industry
✅ Create a legacy platform that amplifies your mission for decades

How to Build It (And Where to Start)?

Join me at the May 14 mastermind in Chesterfield. We're going to get down and dirty with a brand influence kit!

Eagles, your story deserves to be heard. Your mission deserves to be amplified. And your future deserves to be built on a foundation stronger than any one project, product, or campaign.

It starts with your brand.

🚀 Upcoming Mastermind Events – Join Us!

📅 May 14 Mastermind: 9:30-11:00
UNDIVIDED EXPERIENCE CENTER

🔹 Sandy Waggett: How to Create Your Brand Influence Kit

We’re taking a deep dive into how to create a Brand Influence Kit - a system you can use to:

Define your brand voice and story

Build credibility across platforms

Package your expertise into assets that work while you sleep

Create a strategy that supports your growth in all six areas of life

Whether you’re ready to elevate your coaching practice, fundraise more effectively, publish your next book, or simply leave a bigger legacy, this is for you.

Because your brand isn't just about visibility. It's about impact.

📍 Attend in person OR join via Zoom! Register now: https://www.tomhilleaglenetwork.com/business-mastermind

Eagles, let’s make today count. Shift your focus, take action, and soar.

Virtual Access Now Available
Can’t make it to the live event? No problem! We’re thrilled to announce virtual attendance via Zoom. Once you register, you’ll receive the link to join us live, from wherever you are. This new virtual option ensures that no matter your location, you can still connect, learn, and grow with the Eagle Summit community.

 A NOTE FROM THE EDITOR

Continued Support and Gratitude
Dear Eagles,

We are deep in preparation for the 66th Eagle Summit coming up this October, and I couldn’t be more excited about the journey ahead. Every year, the Summit is built around you—your interests, your goals, your stories, your experiences, and your incredible contributions to this community.

As I work to finalize our 2025 speaker lineup by the end of May, I want to extend a special invitation:

👉 If you have a new book, a powerful initiative, a transformational story, or a message you believe could inspire our Eagle community, I would love to hear from you.

We are looking for speakers who can bring value, challenge perspectives, and elevate others across the six key areas of life.

📩 If you feel called to share, or if you know someone whose voice would be a blessing to our community, please reach out.

• Email me directly at [email protected].
• If you have someone in mind, I would be honored if you would make an introduction—I’ll take it from there!

Let's continue building an event that leaves people better, stronger, and more inspired than they arrived.
Together, we’ll make this year's Summit a celebration of impact, leadership, and connection unlike any other.

I can’t wait to hear from you! 🦅

With gratitude,
Sandy Waggett
Editor, Eaglezine
T.H.E. Impact Network
MSW Interactive Designs
573-480-4372
[email protected]

Sandy Waggett, Partner
T.H.E. IMPACT NETWORK
Editor, The Eaglezine
Certified High-Performance Coach
Maxwell Leadership Coach
Owner of MSW Interactive Designs
Digital Marketing Agency